First secure your domain name.
Check online with www.verio.com or www.web.com to see if your name is available. Try to choose a name that makes sense and is easily understood over the phone. That way you are not spelling it out every time causing confusion. Check other names out there that may be similar to yours. You don't want your clients to go to another site by mistake, especially if it is the site of a competitor. If people often misspell your business name try to secure that misspelled name as well. You can always set additional names up as  domain pointers. We recommend securing your name(s) for as long as you can afford at the time. If you can only afford a year make sure you keep a note of when it is renewable in case your contact details change. Once you have that name you don't want to lose it!

Think about your target market.
Why do you want a web site? Who will be visiting your site? Having an understanding of this will help when it comes to designing your site.

You know that '30 second commercial' that is so important when someone asks about your business? That will be a good concise description for your home page. Visitors to your site want to find out quickly what you do and assess whether they are interested in finding out more. The first impression of your site is very important.

Domain Pointers. These are just domain names or URL's that redirect to a web site. This can be an economical way to secure names that are similar to yours and help you keep customers. You can host your web site under your main domain name and, often for very little cost, you can direct those other domain names to your site.